Studying other social media pages, we were able to asses the strategy behind reaching a larger and new audience for these specific topics. It also allowed us to search for interesting, yet very important content that involves our everyday actions.
Our social media management strategy with this project became a constant search for informational content that will interest people of all ages and will engage with them so that they take the information in consideration for their environmental uses as well as health-related matter.
Content strategy - We planned the content that was being released to be more thoughtful.
Promoting initiatives - We promote initiatives for different movements that help biodiversity, environmental change, wild animal preservation, etc.
Yoga retreats and their own website is also promoted through posts.
For Twitter: We promoted content for daily posts and make constant questions to the audience to promote engagement.
For Facebook: Promotion through timeline pictures, new daily content, and campaigns for different initiatives.
Getting more people interested in the environment, climate change and promoting health through these social media accounts that can help make changes to the planet we are living in as well as individual improvements for every follower.
New followers are now more aware of the current situation because of our daily posting and we have seen major changes in the engagement for the social media accounts. Twitter and Facebook are now the channels for new and constant awareness.